Building relationships with target customers is the sweet spot of public relations. Few do it better than Karen Jenkins.
With Word Of Mouth (WOM) being the most powerful of all communications in an age of social media, understanding the ‘hooks’ of true consumer engagement and delivering the content that sparks conversation is why Karen knows how to turn up the volume to any marketing plan.
A former TV news reporter and anchor, Karen learned her craft as a working journalist. The best PR people are former journalists who understand how the filters of news, working journalists, process what will be published. Yet, Karen is an expert at sparking conversation directly with consumers via social media through content that sparks conversation.
Our new age of the Internet means brands must connect directly to create two-way communications that involves discussion that is relevant, credible, constant and with a level of emotion that creates a sense of closeness with the consumer. That is at the heart of today’s PR and Karen’s tool kit includes the insight to make the connection.
Karen’s talents as a news anchor also provides a unique capability for Creative Energy to create online newscasts, webisodes and other visual content that is on trend with the growing use of online video to deliver stronger relationships via social media and YouTube to laptops, tablets and smartphones.
If you are interested in what today’s PR is really about, get to know Karen Jenkins.