There is nothing new about ad testing, but it’s unique in the foodservice industry where Creative Energy has a major footprint. No other agency serving this segment has performed a similar ad test with restaurant chain targets to our knowledge.
For food manufacturers who wish to sell their products to restaurants and other outlets, a major channel for reaching their audience is trade publications. Here is where our partnership with one publication gave us an extraordinary venue for testing two different ad approaches on our targets before the client made the investment in placing the ads.
The publication had an advisory group of marketing directors of national restaurant chains. We developed two different ad approaches for our client and asked the publication to share the two with their group to identify which would perform best in generating sales. It was a smart move before investing in ad insertions and guessing on which would deliver the best ROI. Their feedback was clear (78% preferring one ad).
If you are looking for an agency partner that goes the extra step in ad development before you make the investment in your dollars, give us a call.