Kristen Lawson has vast experience in reaching consumers and businesses online

(Johnson City, Tennessee) – A top online media strategist has joined Creative Energy as the full-service advertising agency’s Digital Media Manager. Kristen Lawson joined the firm after serving in similar positions for Warner Music Group, Sephora, and Lowe’s Home Improvement.

“The industry relies on online media that is driven by technology which is constantly evolving. Kristen’s experience in working with major consumer brands to develop winning online strategies will provide immense value to our clients,” explained Creative Energy’s President, Tony Treadway.

Lawson interned at the firm in 2005 while attending East Tennessee State University. Upon graduation, the Erwin native joined Lowe’s Home Improvement of Mooresville, NC, as a member of the company’s packaging department. She later was employed by Sephora, Warner Music Group and Guess clothing where she engaged in developing and executing online media campaigns, including social media, online advertising, content development, E-commerce management and event marketing.

Lawson most recently served as Email Marketing Manager for a collection of Kellwood fashion labels in Los Angeles.