We’ll soon say goodbye to the Summer of 2011. It’s been a great one that has gone by too fast.
I just checked the latest issue of a Technomic publication that covered some of the top restaurant chain facebook promos of the hot season and none were as fun as our Pal’s Cool Summer Drinks promo. It invited Pal’s 37,000 facebook fans to grab their digital cameras and go for it.
Tons of entries, highlighted by kids, animals and kids at heart enjoying a Pal’s Big Tea or milk shake cooling off for the camera. Fellow facebook fans voted each week for a shot at some fame and $100 in Pal’s gift certificates.
We experienced a record number of votes for the photos and Pal’s experienced significant growth in sales during the summer. The campaign included drive-thru POS, outdoor and radio as well as the facebook campaign…Cool.