We just completed the analysis on click-thru performance on a series of 20-second online commercials for a B2B client vs. static display ads. The results were enough for the client to order up to 20 more online commercials. The analysis showed a 3X improvement on click thru rates (CTR). – continue

Celebrating a familiar comfort food with a unique twist is behind an advertising campaign we’ve recently launched for Pal’s Toasted Cheese sandwich. It’s comfort food that takes grilled cheese to a whole new level.

The 24-unit regional chain serving Tennessee and Southwest Virginia is best known for its Big Pal hamburger, hot dog and 32-ounce Big Tea. Yet, its popular Toasted Cheese sandwich had never been the focus of an advertising campaign by the 57-year-old restaurant. – continue